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"A brand of natural perfume that is revolutionizing the genre. " - Vogue

The Creation of MIZU

It all started with a bow-tie

MIZU was launched in 2011 by Mason Hainey in an effort to fill the gap of unique, well-crafted bow ties. 


I started MIZU back in 2011.  I was in art school at the time with plans of becoming some sort of fine art painter / illustrator hybrid, with no real aim of entering into the fashion world. I've always loved fashion ( my first dream job in 3rd grade was to become a designer )  but at the time, I had given up on any idea of entering the professional fashion realm.

Until one day at the mall, I was searching high and low for a bow-tie that wasn't some bias striped silk that you could find at any department store. I came up empty ( shocking ). It was on the bus ride home that a friend said "why don't you just make one?". After a big ~face-palm~ and brief moment of shock for my own ignorance, I set off to the Salvation Army on Adler street, bought 3 vintage floral dresses and sewed a few rough bow ties on the sewing machine my grandmother gave me for Christmas in 2001. 

I wore those ties everywhere and everyday. It was kind of my thing, and the people in my town were beginning to recognize me for it ( one of the advantages of living in a small city ). Soon, others started asking where I bought my ties and where they could get them. So I started selling bow ties at local First Fridays outside my college. I stitched them of all up-cycled clothes and vintage fabrics, and were selling out each month. By late 2011, MIZU was in full force and ready to take on the world. 

Moral of the story: If you can't find what you're looking for- make it