Our Ethos

Scent as Meditation


Since 2012, MIZU has been handcrafting natural fragrances inspired by a love of Nature, Ancient Wisdom and Modern Design. 
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We belive in premium, natural ingredients and sustainable practices; creating luxury products to feel good about. 

We honor craftsmanship, believing in the soulful nature of the hand and the character they give each design.  

We create with Respect for Earth, responsibly handcrafting every piece with care for the process and ingredients we select. 

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MIZU designs experiences to reconnect us to the natural world. 
Mindfully crafted to create an atmosphere that awakens the senses and brings us back to ourselves.

Made with love. Rhode Island.

" Everyday is a journey...and the journey itself is home. "

- Matsuo Basho

Meet our Founder, M.Hainey

When I was in college, I had a professor who assigned me a project around the question “What do you collect?“  I remember my answer was clear - Memories.

Small moments in time that were lived in full... Experiences where all the senses were ignited; recalled with extreme clarity, and emotions as vivid as the day I first lived them.

 

At 19, I was unaware, but this question so clearly defined both how I design and experience the world. MIZU is the Japanese word for water- a memory of the first word I learned while living with a Japanese host family in my teenage years.

The clean, minimal design fixed with a dose of honest ‘wabi-sabi’ beauty has been forever imparted into my aesthetic. To this day, I cannot say the word ‘mizu’ without thinking of my time time spent living abroad.

 I view my job to not only create beautiful things, but to provide a sense of harmony within your life...

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Our Commitment

Sustainability

Since our start, we have been leading the way in sustainable perfumery;

From how we select our raw materials to how they're packaged and shipped -We are constantly thinking of how to create better, for you and the planet.

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100% Natural, always

Beauty of Authenticity


We create perfumes that wear uniquely with your skin - not mask over it, with a generic scent.

Our 100% natural, botanical formulas create a gentle lasting aroma that slowly evolves over a period of a few hours, serving as a reminder to savor the moment and find beauty in the world around us.